In a world where everyone talks about AI, we use it. Every day. At scale. Precisely where it makes a difference. During CEO & CIO in Tech, Mattijs Wassenburg, VP product & data, shared how we use technology to make processes not only faster and smarter, but above all more human-centred. As part of the international Impellam Group, we are building a future-ready workforce. Not with theory, but with concrete applications that are already making an impact today.
From instinct to intelligence
The traditional CV and job title say less and less about what someone can really do. That's why in our platform Striive, we are shifting from static CVs to dynamic profiles, built from skills and work experiences. Thanks to smart parsing, AI, and data, we combine hard facts with relevant context. Even skills that are not explicitly mentioned, but logically follow from previous roles or projects. This is essential because the job market is moving faster than ever. Those still searching by job title miss the talent that thinks outside the box. We ensure organisations do look further: from matching on profile to skill-based planning at scale.
AI not just a futuristic concept, but everyday practice
AI is not a buzzword for us, but we use it purposefully for recruiters and contract managers. Think of AI that analyses candidate conversations or applications that check assignments against current laws and regulations, allowing risks to be identified early and quicker action to be taken. We are now in the fifth generation of our AI-driven task automation. Where we once started with structured data, we now use document understanding and LLMs to even smartly process unstructured documents – like PDFs and invoices. And the next step? Workflow agents that take over entire processes. From request to invoice: automatic, reliable, and scalable.
What are the benefits?
Technology only has value when it actually works. And it does. In three years, our fulfilment rate has doubled. Not by hiring more people, but by empowering people with technology. Our recruiters have more control over the right matches, our operations team processes thousands of contracts without friction, and our clients benefit from insights that are directly usable. An example? By combining market data with operational data, we build dynamic pricing models. They show where clients are paying above average and where there’s room for optimisation. Instead of gut feelings, they work with real-time substantiation, which directly translates into savings and better hiring. And our Net Promoter Score? It keeps steadily rising. Not because we work harder, but smarter. With more flow, less noise, and above all: more satisfied professionals, suppliers, and clients.
Four insights for those who want to lead tomorrow
What can you take away from our approach? Here are the four most important lessons from practice:
- Skills are the new currency, look beyond job titles
- AI empowers people, if used correctly
- Data tells you where you are and where you can go
- Automation is not an end goal, but a lever for scale, agility, and job satisfaction
The future of work requires courage. The courage to think ahead, build and experiment. We choose tech where it counts and invite you to do the same. Curious how your organisation can work faster, smarter, and more human-centred with AI, data, and skills? Contact us. We would be delighted to show you what is already possible. Join the next world of work!
