Why Recruitment Marketing?

Whether you're already working with RPO or just starting to professionalize your recruitment approach: Recruitment Marketing is the accelerator you need.

  • Increased visibility among latent talent
    Reach candidates who aren't actively searching but are open to a new challenge.
  • Faster job filling
    Significantly reduce your time-to-hire through targeted campaigns and smart content.
  • Stronger employer brand
    Position your organization as an attractive employer with a distinctive Employer Value Proposition.
  • Higher campaign conversion rates
    From first impression to application: we optimize every step of the candidate journey.

Our approach

We guide your organization through the entire candidate journey. From initial introduction to application. We use the AIDA model (Awareness, Interest, Desire, Action) and utilize three powerful building blocks:

1. Build a strong and distinctive employer brand

We start with an in-depth analysis of your organization, culture, and target audience. Based on this, we develop an Employer Value Proposition (EVP), personas, and a brand passport. These form the foundation for a strategic communication and content plan. The result: greater appeal, higher engagement, and a strong employer image.

2. Your digital showcase for talent

A careers website is the place where your employer brand comes to life. We provide a platform that appeals to and converts candidates. From testimonials and job descriptions to smart search functionality and contact options. Choose a complete site or a landing page, tailored to your target audience.

3. Reach and engage the right audience

With customized campaigns, we guide candidates through the entire journey. We deploy Brand, Identity, and Job campaigns through channels like LinkedIn, Instagram, Google, and job boards. Thanks to smart retargeting, we create multiple points of contact and increase conversion. From visibility to applications, we deliver results.

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Enjoy the benefits of HeadFirst

  • Our specialists combine recruitment knowledge with marketing expertise for maximum impact.
  • We use smart tools and data to optimize campaigns and make results measurable.
  • From one-time campaigns to ongoing support: we adapt to your needs.
  • We immerse ourselves in your organization, culture, and target audience. Together we build a strong employer brand.

Continuous Improvement and Optimization

Effective recruitment marketing doesn't stop at launching a campaign or launching a careers website. We believe in a data-driven approach where we continuously measure, learn, and adjust. By analyzing insights from labor market data, campaign performance, and candidate behavior, we optimize your recruitment efforts step by step.

We monitor, among other things:

  • Visit and click behavior on careers websites
  • Conversion rates of vacancies and campaigns
  • Reach and engagement on social media
  • Search behavior and trends in the labor market

We translate these insights into concrete improvement actions, so that your employer brand and job marketing become increasingly effective. This way, we build a sustainable and future-proof recruitment strategy together.

Testimonial Asset

A strong selection of assignments with various clients, full-service support (including insurance!), all at a very reasonable rate.

Roy CostIndependent professional
Testimonial Asset

Very satisfied with the collaboration. Little is left to chance—and that’s exactly how it should be.

Jan HoekstraClient
Testimonial Asset

A professional organization, both in contract management and invoice processing. We’ve had excellent experiences for many years.

Ed van den BergClient

What is the difference between Recruitment Marketing and traditional job marketing?

Recruitment marketing goes beyond simply promoting vacancies. It focuses on building a strong employer brand, creating relevant content, and strategically deploying campaigns throughout the candidate journey.

Who is Recruitment Marketing suitable for?

For organizations that struggle to find suitable talent, want to strengthen their employer brand, or want to professionalize their recruitment process, whether you're a startup or a large corporate.

Can we also use Recruitment Marketing without RPO?

Yes, absolutely. Recruitment Marketing can be deployed independently or integrated into an RPO process. We're happy to advise you on the best approach for your situation.

What does a typical Recruitment Marketing campaign look like?

A campaign consists of several phases: from raising awareness to encouraging job applications. We deploy various types of campaigns (Brand, Identity, Job) through channels like LinkedIn, Instagram, and Google. Each campaign is tailored to your target audience and made measurable through dashboards.

How quickly do we see results from Recruitment Marketing?

That depends on the objectives and target audience. Some campaigns generate applications within a few days, while brand reinforcement and talent pooling take more time. We tailor our approach to both short-term and long-term goals, so you achieve quick and lasting results.