The history of HeadFirst
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Many organisations are hiring external staff but have little oversight or control of costs. Rick Kruiswijk has been on both sides of the contingent labour market fence: the demand and supply sides. This enables him to achieve significant savings. With ING as its first client, HeadFirst is born.



HeadFirst grew from a company with just a few desks and fax machines into a reputable organisation. In the early years, we worked with suppliers with specific niches. From the year 2000, we also begin working with independent professionals directly. We invest in them, get to know them. And know exactly whose strengths are put to best use, where.



HeadFirst is growing quickly. The addition of clients Vattenfall (then Nuon), Rabobank and the Belastingdienst dramatically increases the number of assignments – and with them, the number of professionals working through us.



HeadFirst relocates to a wing in the Transpolis building in Hoofddorp, where we are situated now. We soon go from being ‘one of the intermediaries’ to more and more clients’ preferred supplier: a role in which our added value best comes to light.



We launch HeadFirst Select, the first online marketplace for a contingent workforce. Clients can quickly and easily find the individual best suited to an assignment among our extensive network of professionals (independent professionals and employees of suppliers).



Through the HeadFirst Academy (now Maestro Academy) and ZorgeloosZeker (now services supplied by our partner, ZP Zaken) – a brand offering financial, consultancy and insurance products and services – we help professionals get the most out of being freelance.



HeadFirst merges with industry peer, Source. The move results in the listed company, HeadFirst Source Group N.V. – the market leader in external professional hire: matchmaking, contracting and payrolling.



HeadFirst acquires managed service provider, Staffing MS, which enables it to offer its client base even more solutions.


Every day, over 10,000 professionals set to work at more than 200 clients across the Benelux. An annual turnover of 950 million euros puts us among the top 3 players in the contingent labour market.